Apple October 28 Event: Touchscreen MacBook Pro Coming

Apple announced a second October event: the "Pro and tell" product experience on October 28 in Los Angeles, with the first-ever touchscreen MacBook Pro, new M6 Macs, and a redesigned iPad mini expected.

Apple marketing chief Greg Joswiak confirmed the event on social media, writing that he "can't wait to pro and tell next week" alongside the event's invitation artwork. It follows earlier reports that Apple had invited selected media to an all-day launch experience in Los Angeles on October 28 — an event that has now been made official.

Image: Apple

What the Apple October 28 Event Is

The event, titled "Pro and tell," takes place on Wednesday, October 28 at 10 a.m. PT (1 p.m. ET / 10 p.m. Cambodia time) in Los Angeles. It is Apple's second major hardware event of the month — the October 13 "Welcome Home" launch already introduced HomeView, HomePod mini 2, and a new Apple TV 4K, making October an unusually packed month for Apple hardware.

At the time of writing, Apple's public Events page has not yet listed the October 28 experience, so it is not yet confirmed whether "Pro and tell" will be livestreamed or shared as a prerecorded presentation for the public.

Touchscreen MacBook Pro: The Headline Act

The biggest expected announcement is Apple's first touchscreen MacBook Pro — a product that would break a boundary Apple has refused to cross for more than a decade. Apple has long argued that touch belongs on iPad, not Mac, but reports now point to redesigned 14-inch and 16-inch models with:

• OLED displays — brighter, deeper blacks, better battery efficiency than the current mini-LED panels.
• Direct touch input — the first time a Mac laptop will officially support finger taps, swipes, and gestures on the screen.
• Significantly lighter enclosures — a redesign that trims weight on both sizes.
• A Dynamic Island-style display cutout — replacing the notch, borrowing the iPhone's pill-shaped cutout design.

Image: Apple logo via Wikimedia Commons (Public domain)

M5 Pro and M5 Max Chips

Current reporting suggests the high-end touchscreen models will use M5 Pro and M5 Max chips rather than M6 Pro and M6 Max. That means the touchscreen models arrive first on M5-class silicon, with M6 Pro/Max versions likely following later.

Entry-Level M6 MacBook Pro and M6 iMac

Apple is also expected to introduce a more conventional entry-level 14-inch MacBook Pro powered by the M6 chip, alongside an M6 iMac. These models are expected to keep designs similar to the current generation while bringing Apple's latest silicon to more of the Mac lineup — the straightforward performance upgrades alongside the touchscreen headline.

Redesigned iPad Mini Gets OLED Too

A redesigned iPad mini is also expected at "Pro and tell." Reports point to:

• An OLED display — a big jump for the small tablet's screen quality.
• A revamped speaker system.
• A relocated FaceTime camera for more natural video calls in landscape mode.
• The A20 Pro chip for faster performance and better Apple Intelligence support.

Some reports suggest a significantly higher starting price, which would make this one of the most substantial iPad mini upgrades Apple has released — and potentially its priciest.

What to Watch For on October 28

Here is a quick checklist of the practical things to look for when Apple takes the stage:

• Will the touchscreen Mac ship right away? Apple sometimes announces "Pro" hardware weeks before it ships.
• Pricing — especially for the iPad mini and the touchscreen MacBook Pro, both rumored to cost more.
• macOS touch support — how deeply the operating system is redesigned around touch, beyond just finger taps.
• The livestream question — whether Apple opens "Pro and tell" to the public or keeps it a media-only experience.
• Anything unexpected — Apple sometimes sneaks in a "one more thing."

If you are thinking about buying a Mac or an iPad, it is worth waiting until October 28. At minimum, current models often get price cuts after new ones launch — and at best, you get a Mac you can finally touch. For more, check more Technology news and our latest AI updates on Top Tech Today.

Sources: The Apple Post, BusinessTec (Mark Gurman via Bloomberg)